We continue tracking SEO villains, looking to root out Mr. Unhelpful Content and his gang.
You met Mr. Duplicate last time.
Do you have unhelpful content on your website?
No matter how well you plan or how great your intentions, at some point, you will likely end up with unhelpful content on your website.
His cronies usually include irrelevant blog posts, out-of-date product descriptions, or inaccurate information about your services.
Whatever the case, you will want to take care of this problem as soon as possible.
How Does Unhelpful Content Hurt?
Not only is unhelpful content bad for SEO, but it can also lead to a decline in website traffic and an increase in customer churn.
Why? Google, the world’s leading search engine, puts more emphasis on helpful content these days in its ranking factors.
How to Make It Helpful
Knowing this, we present you with a few ways to capture and deal with unhelpful content on your website:
- Take some time to review all of the content on your website. Make sure that everything is up-to-date and accurate. If you find any outdated or inaccurate information, make the necessary changes or remove the content altogether.
- If you have any old blog posts that are no longer relevant, consider updating them or removing them from your site altogether. You can also add a disclaimer to older posts that says something like “This post is from X date and may not be relevant anymore.”
- If you have any product descriptions that are out-of-date or inaccurate, make the necessary changes or remove them completely. You can also create new product descriptions that are more accurate and helpful for potential customers.
- Make sure that all of the other content on your website (e.g., About Us page, FAQs, etc.) is up-to-date and accurate. This will help potential customers find the information they need and avoid any confusion.
Unhelpful content on your website can be bad for business in many ways.
Not only does it hurt your SEO, but it can also lead to a decline in website traffic and an increase in customer churn.
Therefore, it is important to take care of this problem as soon as possible. Review all of the content on your website regularly and update or remove anything that is outdated or inaccurate.
Also, make sure that all of the other content on your website (e.g., About Us page, FAQs, etc.) is up-to-date and accurate.
This will help potential customers find the information they need and avoid any confusion.
Congrats, you just uplifted your content.
